Mergers & Acquisitions · Deal Origination

Two ways
to move your
deal forward.

Kendral is an M&A firm operating at the intersection of sell-side advisory and proprietary deal origination — built for the $5–25M EV market that investment banks won't serve.

$5–25M
Target Deal Size (EV)
IB-Grade
Deal Preparation
20K
Sends / Month
M&A Sell-Side Advisory
Deal Origination
M&A Sell-Side Advisory
Investment banking discipline for $5–25M EV deals
For Business Owners

The Problems We Solve

Business owners in the $5–25M EV range are often too large for a simple business broker, but too small to receive true investment banking attention — leaving them without adequate representation for the largest transaction of their lives.

01
The Gap Is Real

Most M&A firms won't touch sub-$25M deals — the fees aren't worth the work. Business brokers lack the financial sophistication to properly run one. The seller is left with whoever will take them.

02
Brokers Are Incentivized Wrong

The broker model rewards listings, not outcomes. Sign as many sellers as possible, post to BizBuySell, and hope a buyer shows up. Real prep work — financial modeling, CIMs, targeted outreach — costs time they won't spend.

03
The Seller Pays the Price

Months of waiting. Weak buyer interest. Disappointing valuations. A real risk the deal never closes. For most owners this is the largest financial event of their life — and they're going in underrepresented.

Our Solution

IB-Quality Preparation at a Cost That Makes Sense

Kendral is built specifically for the $5–25M gap — combining investment banking-quality deal preparation with efficient execution at a cost structure no traditional firm can match.

We run a value-add pre-market positioning process that commands higher valuations for our clients — financial modeling, CIM creation, targeted buyer outreach — steps most brokers skip because it's not in their economic interest.

Target Deal Size$5–25M (EV)
Engagement TypeMonthly Retainer + Success Fee
Pre-Market PrepFinancial package, CIM + data room build
Buyer OutreachTargeted, proprietary campaign
Avg Time to Close~6 Months
PricingRequest a Quote →
Our Process vs. The Standard Broker

How We Run a Deal

Our process includes value-added steps that brokers commonly skip. We move faster by building preparation, buyer outreach, and deal management into a single integrated engagement — not stitching together vendors.

Preparation for Market
Financial Package Prep
Adj. EBITDA / Add-Backs
Valuation & Positioning
CIM Creation
Data Room Prep
Take to Market
Buyer List Prep
Teaser Creation
Outreach Campaign
NDA Management
Manage Buyers
Buyer Q&A
Buyer–Seller Meetings
IOI / LOI Analysis
Negotiation Support
Execute the Deal
Diligence Coordination
Purchase Agreement Draft Support
Closing Process
Ready to take your business to market?

We'll put together a no-obligation overview of what your deal could look like.

Deal Origination
Managed outbound for searchers, search funds & independent acquirers
For Searchers & Search Funds

The Challenges We Solve

Searchers spend months stitching together cold calls, LinkedIn outreach, broker relationships, fragmented lead lists, and deliverability management — only to end up with inconsistent volume and infrastructure costs they never saw coming.

01
Deal Flow Is Your Biggest Constraint

Most searchers and search funds spend months building pipelines manually — cold calling, LinkedIn outreach, broker relationships — with no scale and inconsistent results.

02
Building It Yourself Is Expensive

Cold email infrastructure requires domains, inboxes, sending software, lead data, copy, and constant deliverability management. Most people underestimate the cost and complexity by 3×.

03
Vendors Charge $2–3K /Mo

The few services that offer managed outbound at 20K sends/month price it like an agency retainer — burning cash before you've even sourced a deal.

The Offer

A Fully Managed Deal Origination Engine

A fully built and managed cold email deal origination engine on private sending infrastructure. We stand up the entire stack, pull the leads, write the copy, and manage deliverability — so you never have to think about it.

You take calls with motivated sellers.

We deliver the origination impact of an entire SDR team at a cost that solo searchers can sustain month over month. No success fees. No shared infrastructure. No vendor dependency.

InfrastructureFully private, built for you
Savings vs. DIY54.6%
Savings vs. Agency74%
Success FeesNone
Email Sends / Mo20,000
Leads Contacted / Mo~7,000
Avg Meetings / Mo8–14
The Economics

The Math Behind Successful Deal Origination

The Engine
20K

Sends/month. Each of 6,666 unique business owners receives a 3-touch sequence. Every send is targeted to your buy box — industry, geography, revenue range.

The Reply Rate
0.8–1%

Conservative for targeted B2B cold email. ~30% of all replies are positive — a seller open to a conversation about their business.

The Outcome
8–14

Motivated, off-market seller meetings per month. At our price point that's $50–$87 per seller meeting.

01
Defined Buy Box

Industry, geography, revenue range, owner profile, and exclusions are clear before lead pull begins.

02
Sufficient Target Universe

The market has enough companies to support monthly volume without over-contacting the same owners.

03
Fast Seller Follow-Up

Positive replies are contacted quickly while interest is highest and the owner remembers the outreach.

04
Realistic Expectations

The service generates conversations. Acquisition outcomes depend on fit, valuation, diligence, and execution.

Proof of Work

Some of Our Case Studies

Client A
IndustryB2B Services
GeographySoutheast US
Month 1 Meetings14 Seller Calls
Month 2 Meetings11 Seller Calls
LOIs Sent3 in first 4 mo
Client B
IndustryManufacturing
GeographyMidwest US
Positive Replies13 in first 30 days
Meetings Booked11 in month 1
Deal StatusLOI – Month 4
Client C
IndustryDistribution
GeographyNational
Week 1 Calls9 Qualified Sellers
Cost / Meeting$58
Add. Vendors$0 additional
Client D
IndustryHome Services
GeographyTexas
Days to Live14 Days
Month 1 Replies61 Total
Positive Rate31% of Replies

Across multiple industries, we have consistently generated qualified seller conversations within the first month — creating real deal flow without requiring clients to build outbound infrastructure, hire vendors, or manage the process internally.

Ready to start sourcing deals?

We'll walk you through the infrastructure, costs, and what to expect in month one.

Common Questions

Frequently Asked Questions

01Do I own the domains?

Yes. Domains are registered in your name and tied to your search infrastructure from day one.

03Is the infrastructure shared?

No. Every campaign runs on dedicated private sending infrastructure — no shared IP pools, no vendor dependency.

02When do emails start?

After the 14-day warming period. Sending begins when inboxes are live and deliverability is confirmed.

04Can you target my exact buy box?

Yes. We filter by industry, geography, revenue range, owner profile, and exclusions wherever data is available.

Join Us at
The Kendral

Whether you're selling a business or sourcing one, partner with us. We'll walk you through both services and find the right fit.

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